About GameLayer
We're building the infrastructure for next-generation sports engagement
Our Mission
We believe the future of fan engagement lies in data, authenticity, and experience. Every interaction — a prediction, a bracket, a bet, a post — should strengthen the bond between fans and the sport they love.
GameLayer exists to deliver the infrastructure that powers those interactions. By pairing white-label fan engagement tools with consumer platforms like SharpCircle, we're building a scalable, connected ecosystem that benefits fans, creators, and organisations alike.
Our Goals
We're focused on three key objectives as we scale GameLayer
Scale our B2B platform
Partner with major sports organisations globally to deliver white-label fan engagement solutions that drive measurable revenue and deeper audience insights.
Grow SharpCircle community
Build the most trusted platform for verified sports insights, connecting creators with fans through transparent performance tracking and quality content.
Innovate responsibly
Push the boundaries of fan engagement technology while maintaining the highest standards of data privacy, responsible gaming, and ethical business practices.
Our Values
The principles that guide how we build, partner, and grow.
Speed with Substance
We move fast—always with intention. Every release, pilot, and partnership must deliver real, measurable value.
Radical Transparency
Credibility is earned through clarity. Verified data and open performance metrics are our default.
Fan-First Thinking
Fans are the heartbeat of every game. We design experiences that reward their passion and respect their data.
Ownership Mindset
We build like owners—taking pride in the impact our work has on creators, partners, and fans.
Meet the Team
Our leadership blends corporate experience, legal precision, and community-driven innovation — united by one goal: to redefine sports engagement.
Rhys Edwards
Founder / CEO & In-house Developer
Combines commercial finance expertise with hands-on product development to turn GameLayer’s sports-tech vision into reality.
Currently overseeing the platform’s technology stack and strategic roadmap to redefine how fans and creators connect through verified data.
Vincent Honrubia
Strategic Advisor – Brand & Community
Advises on brand strategy, governance, and community engagement, drawing on experience with leading global media brands.
Helps shape GameLayer’s positioning and compliance framework, ensuring a trusted foundation for scalable sports engagement.
Join us on our journey
We're always looking for talented people who share our passion for sports and technology.