Investors
We're raising £500k SEIS/EIS to scale our white-label fan-engagement platform and expand the SharpCircle creator network.
Investment Rationale
Clear commercial need, verified tech, and a dual-engine growth model.
Live B2B modules (predictors, brackets, challenges) plus SharpCircle's automated verification and grading.
Pilot interest from clubs/media; creator waitlist and initial paid subscriptions on SharpCircle.
Verification layer + white-label engagement unify B2B and B2C under one data infrastructure.
Repeatable playbook for rights-holders and creator-led growth for the consumer platform.
Privacy-first architecture and responsible-gaming posture aligned with scale.
Funds accelerate product, go-to-market, key hires, infrastructure, and contingency runway.
White-label Fan Engagement
Predictors, brackets, and challenges for clubs, leagues, and media — fully branded, sponsor-ready, and built for first-party data capture.
- • Launch in weeks, not months
- • Native sponsor placements & analytics
- • CRM integrations for owned audience data
SharpCircle
Verified sports insights: creators publish picks, fans subscribe, and performance is transparently tracked with automated grading and dashboards.
- • Verified performance dashboards
- • Stripe-powered subscriptions
- • Mobile-first experience
Use of Funds
Goal: Build scalable infrastructure and monetisation engines across B2B and B2C.
- • 7+ white-label games live in the GameLayer library
- • 4+ SharpCircle monetisation routes operational (subscriptions, sponsorships, premium, tracking)
- • <6-week average delivery cycle for new B2B activations
Goal: Acquire rights-holders and creators efficiently while building recurring revenue.
- • ≤ £150 SharpCircle CAC
- • £20k MRR on SharpCircle
- • 5 signed B2B pilots across at least two sports
Goal: Build capacity to deliver multiple activations concurrently and sustain scale.
- • B2B Time-to-launch < 4 weeks from contract to live
- • <5% quarterly B2B churn
Goal: Ensure reliability, scalability, and strong data-governance foundations.
- • 99.9% uptime maintained across all deployments
- • SOC-style controls and compliance documentation complete
Goal: Maintain flexibility for cost fluctuations or strategic opportunities.
- • Minimum 12-month runway preserved at all times
Funds support 12–18 months across product, customer acquisition, key hires, infrastructure, and prudent contingency.
Roadmap
How we plan to become an established market competitor within 18 months
Focus: Ship core technology, secure B2B pilots, and validate product-market fit.
- • Finalise core studio, analytics dashboard, and API architecture.
- • Launch 3–5 pilot activations with clubs and media partners.
- • Onboard first 30 verified creators and 2,500 SharpCircle users.
- • Lauch SharpCircle Premium and our Bet Tracking software.
Focus: Expand commercial footprint, build repeatable B2B delivery, and monetise SharpCircle.
- • Deliver 10+ white-label activations across multiple sports verticals.
- • Build out B2B games catalogue to widen market scope and create different packages
- • Reach 10k+ SharpCircle users, 250+ creators, and £20k+ MRR.
- • Strengthen team with core engineering and partner success hires.
Focus: Deepen integrations, unlock network effects, and prepare for Seed Round
- • Deploy public API and partner widgets for data-driven fan engagement.
- • Launch international expansion pilots.
- • Introduce enterprise data dashboards for clubs, leagues, and rights-holders.
- • Prepare financials and governance for Seed Round.
Team
Combines commercial finance expertise with hands-on product development to turn GameLayer’s sports-tech vision into reality.
LinkedIn →
Advises on brand strategy, governance, and community engagement, drawing on experience with leading global media brands.
LinkedIn →
Leads creator engagement and community operations, driving transparency and growth across the SharpCircle ecosystem.
LinkedIn →Interested in learning more?
Contact our founder directly at rhys.edwards@gamelayer.co.uk to receive:
- The full investor deck
- Key financial and traction metrics
- A Calendly link to schedule a call with the founders
This page is for information only and does not constitute an offer to the public. Investing involves risks, including loss of capital. SEIS/EIS relief depends on individual circumstances and UK tax law.